CALL FOR PAPERS

International Journal of Applied Business Research (IJABR)(e-journal), strives to comply with highest research standards and practical/scientific/research qualities. The IJABR welcomes contributors from an empirical and/or conceptual/professional point of view that are solicited that address these issues (but are not limited)

Social Sciences and Humanities
Business and Management
Science and Technology

Target Market (for both authors and readers)

Management academics, researchers and professional worldwide
Consultants

AUTHOR GUIDELINES

As a step to follow the high quality and success of Harvard Business Review, International Journal of Applied Business Research (IJABR) follows the standards of Emerald journals for paper submission guidelines, which are;

Papers should be submitted via zaidiuitm2000@yahoo.com

As a guide:

1. Articles should be between 3-5 pages in length
2. A title of not more than ten words should be provided
3. A brief autobiographical note should be supplied including:

Full name, affliation, email address, full international contact details, and brief professional/student biography

Paper Types: Research/literature review/conceptual/ technical/general view

4. Tables should be typed and included as part of the manuscript and not more than 4 tables. They should not be submitted as graphic elements.

5. References to other publications must be in Harvard style and carefully check for completeness, accuracy and consistency.

You should cite publications in the text: (John, 2011) using the first author's name or (John and Lim, 2011) citing both names of two, or (John et al., 2011) where there are three or more authors. At the end of the paper a reference list in alphabetical order should be supplied:

For book, e.g. Ahmad, K. (2011), Nanotechnology, University Publication Centre, Selangor.

For journal, e.g. Ahmad, K., and Veron, M. (2011). "Determining critical success factors of nanotechnology in Malaysian manufacturing industry," International Journal of Applied Business Research, Vol.3,No.2, pp. 12-22.

REVIEW PROCESS

Papers are initially reviewed by the editors to make sure they meet journal's scope, they will be sent our for blind review process. Although we strive to provide the review result as soon as possible, it might normally take up to 3-6 months for the review

SUBMISSION FEE

There is no submission fee charged

POLICY

Copyright (c) 2013 by Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Selangor, Malaysia

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or any means, electronic, mechanical, photocopying, recording or otherwise, without
prior permission in writing, from the publisher.

International Journal of Applied Business Research (IJABR) is jointly published of Arshad Ayub Graduate Business School and University Publication Press, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia

The views and opinion expressed therein and those of the individual authors and the publication of these statements in the International Journal of Applied Business Research (IJABR) do not imply endorsement by the publisher or the
editorial staff

Thursday, December 5, 2013

Vol.1, No.1, 2014


Article 1: The effect of personality congruence in internal party election: A conceptual framework for political marketing in Malaysia, 1-14
By: Nik Rozhan Nik Ismail and Mohd Rafi Yaacob, Universiti Malaysia Kelantan

This article aims to explore the efficacy of cognitive approach, to identify the ways of how marketers understand consumer purchase decision and to propose a conceptual framework for the development of  voting behavior from political marketing perspectives. In this present paper, it is presumed that voter's evaluation on candidate image in internal party election initially requires a substantial cognitive effort and affective ways of how voters process and respond to the political information that construe the candidate image. Moreover, the voting act is presumed as a voter's self expression of who they are. Using personal and religiosity values as the key variables, it is possible to propose that the similarity attraction or self image congruence between the voters and the candidates were proposed to enhance the voter's self expression and perception on candidate's image that subsequently influence the voter's intention or decision to vote. This paper is the first attempt in the literature of political marketing in Malaysia that integrates psychological characteristics, consumers behaviors theory and political decision in its proposition for conceptual framework of voting behavior in internal party election. The framework looks at the perspective of information processing capacity and cognitive attributes towards decision to vote.
Keywords; political marketing, self-image congruence, voting behavior

Article 2: Optimal decisions with analytical heirarchy process (AHP), 15-22
By: Mohd Zahid Laton and Harlina Yunus, Universiti Teknologi MARA, Pahang

This paper investigates the criteria that the final year students in Agricultural and Industrial Plantation Management programme will consider when comes to selecting fertilizer to be used in the plantation, farm and orchard. These students are familiar with the aspects of plantation, soil farm management and also the major and secondary crop particularly. They also have the knowledge to determine the suitability of the fertilizer use and the impact to the yield and the soil in the long term, and whether the fertilizer used matched the characteristics of soil in the plantation. 25% of the sample respondents were chose from 118 population and they were given a set of questionnaire to fill in with the help of a researcher. The findings of the survey will be explained by using Analytical Hierarchy Process (AHP) in a form of pairwise comparison matrix table. It was found that different criteria determines the importance of choosing the fertilizer, and when it comes to choosing the best type of fertilizer based on the overall priority, organic leads the list followed by urea and chemical fertilizer. The study however did not take into consideration the type of soil and the soil condition which also may have an impact to the type of fertilizer used.
Keywords: Analytical hierarchy process, fertilizer selection, final year student

Article 3: Adoption of E-banking in Islamic banking institutions among muslim customers in Malaysia, 23-27
By: Nur Farrah Ain Zainuddin and Mohammad Azmi Othman, Universiti Utara Malaysia

The general purpose of this study is to identify the influence of identified determinants as to the adoption of IFI E-banking among Muslim customers. The usage of e-banking among business customers will ease their life in doing the daily transactions. The application also will enhance the effectiveness and efficiency in managing their businesses. Moreover, assessing the adoption's factor is important because the result will be beneficial for banks to understand customer's preferences which then will increase their loyalty and next bank management can strategize accordingly to create the demand for e-banking services
Keywords: adoption, e-banking, Islamic banking institutions, Malaysia

Article 4: Investigating lifestyle of generation Y on the consumption of the caffeinated beverages, 28-34
By: Nawwar Khaleefur Rahman, Yusmah Yusof and Thuraiya Munawwarah Abd Mubin, Universiti Teknologi MARA, Malaysia

This study is attempt to investigate the lifestyle of generation Y on the consumption of caffeinated beverages. The investigation was done by distributing questionnaires to 105 respondents comprising Generation Y from Universiti Teknologi MARA, Malaysia (UiTM). Data was collected and analyses using a basic frequency analysis derived from Statistical Package for the Social Science (SPSS). The findings suggested that the level for consuming caffeinated beverages on the lifestyle factors of Generation Y. It shows that Generation Y consumes caffeinated beverages daily to boost up their energy. This study perhaps the first that focus on examining the life style of Generation Y on the consumption of caffeinated beverage especially among college students.
Keywords: lifestyle Generation Y, caffeinated beverages, university students, Malaysia

Article 5: The approaches for improvements in SMEs hurdle of obtaining funding, 35-41
By: Zaimah Zainol Ariffin and Zairani Zainol, Universiti Utara Malaysia

The objective of this study is to: (1) gain an understanding on the challenges and problems faced by SMEs, particularly the micro-business; (2) examine the role of government agencies in assisting SMEs in relation to seeking funding; and (3) recommend to the SMEs obstacles in accessing fund from the government and SMEs perspective. The study used qualitative approach through library search and interviews with government agencies and SMEs. The findings of the study concluded numerous financial opportunities were offered to the SMEs, but SMEs, particularly the micro-businesses failed to utilize the opportunities provided. The SMEs are still struggling in their small world, not looking outside, which consequently hinder them from moving forward to compete with the medium and large enterprises. In addition, they are also lacking in terms of the knowledge, skills and financial management.
Keywords: Small and Medium Enterprrise, challenges, government, funding
Posted by at 3 comments:
Labels: , ,
Subscribe to: Posts (Atom)